How to Master Product Excellence? We Know All the Insider Strategies

We, again, celebrate the recognition from Gartner Digital Markets.

The reviews of our product will uncover all the reasons why eWay-CRM belongs to the best CRMs on the market.

But let’s look at the core of everything.

Our goal has always been to deliver the best CRM for Outlook. To offer reliable and intuitive software that will help its users. Mainly but not only manufacturers to be ahead of the pack. To stay organized and on top while also being as effective as possible. And therefore, to achieve as high revenues as they possibly can.

We couldn’t be happier to be part of the amazing business journeys of so many of you. But since we believe in innovations and progress, we also realize that every day we have to take a step forward to stay the best CRM in Outlook in the world. In different words, it doesn't end with being awarded. Quite the opposite. This is the beginning of something bigger.

So let us share essential insider information about how to build big.

1. Foundation of Greatness: Build a Product That Delivers

If you want to be a great brand, you have to have a great product.

What is a “great” product? One that not only has fancy features and uses the newest technology but, most importantly, solves its users' problems. Empowers them to achieve more and saves their time.

eWay-CRM, for example, simplifies the complex processes of companies. Allows its users to be more productive and achieve better results - sell more.

What’s essential here? Listening to your focus group - your users. See what they struggle with and offer the best solution they can shop for on the market.

Remember, your customers are your most valuable critics. But also, your biggest advocates. Build the product for them. And you can be sure that the recognition will follow.

2. Trust as a Currency: How Validation Sets You Apart

Trust is the currency that gets people to invest in products.

The recognition from Gartner Digital Markets is like a gold seal of approval—it says, "You can trust us." That’s what you should aim for, too. Proof of trust.

Deliver a product people will love. One that will get great reviews, thanks to which others won’t hesitate to buy it.

Transparency and consistency, the path you should take. Be honest about what your product can do. And most importantly, stick to your promises.

When you back up your claims with results, your current and happy customers will do the selling for you.

3. Believe in Technology: Innovation Is the Way

Whether you’re creating a CRM or any other product, technology plays a huge role when it comes to anything nowadays.

It’s a necessity that will take you from good to great.

For us, technology is the heart of everything. Our CRM isn’t just software; it’s a tool that helps businesses transform their operations, automate routine and time-consuming tasks, and make data-driven decisions that will help them grow.

We not only believe in technology, we drive it.

If you want to build big, you have to see technology as your buddy. Use it to streamline your processes, deepen your customer insights, and find innovative ways to efficiently solve their problems.

Award-winning brands believe in technology, constantly improve, and evolve. So you should too.

4. Let Them See Your Vision

Technology is essential, but it isn’t everything.

Still, you have to communicate with your audience. Human to human. Friend to friend. Give them the feeling you are there for them. In every area: marketing, customer support, sales and also development.

Be dedicated to customer satisfaction. Listen to your customers and let them see your vision. Simply, be on the same page with your customers.

Our reviews, thanks to which we became Software Advice Frontrunners in the Customer Relationship Management category, were based on this. They were about the times we listened to our customers, adapted, and made them feel valued.

The takeaway here? Technology helps you to create an amazing product, but it’s the human connection that makes your brand unforgettable.

Invest in your people. In your marketing team that will tell a story that resonates, a support team that will always be ready to answer a phone call and reply via chat, and a sales team that will help your customers to pick what they’ve been searching for.

5. They Have to Remember You

Every great brand started as an idea in the head of a fearless person.

What sets successful brands apart is their ability to transform ideas into projects.

Recognition doesn’t come by chance. It’s a result of years of hard work, innovations, and sharp focus on the market as well as target customers.

Build with purpose, innovate, and never stop improving and updating your product. Use recognition as a milestone, not a destination. Whether you’re building the next big tech product or carving an niche in a crowded market, always remember that great brands are built on the foundation of great products, powered by technology, and connected through trust.

Dream Big, Build Bigger

Recognition is a tool for growth. For becoming bigger, stronger, and ultimately better as a brand. Always.

That’s how we think of ourselves, too. Even though we’ve come a long way, we’re still working on our eWay-CRM. We want to provide more. And help businesses as well as individuals to be happier and more successful when doing what they love.

For us, this recognition from Gartner Digital Markets is a reminder that it all makes sense. And that we should continue in what we do.

It is a constant call to action we incredibly appreciate.

And maybe we inspired you to do the same with this article.