5 AI Tools For Competitor Analysis: Become the Top 1% In Your Niche
No matter the industry - B2B, eCommerce, or SaaS - competition is everywhere, all fighting for the same clients. Fortunately, AI and marketing tools give us the upper hand in competitor analysis. Let's have a look at the best of them.
Trust me, all your competitors have done their homework and they're ready to roll the dice when the time's right. And the only way to win is to anticipate their every move.
So, let us look at some AI tools for competitor analysis.
Table of contents:
1. Crayon (Best Overall Competitor Analysis Tool)
2. BuzzSumo (Best Website Competitor Analysis Tool)
3. Similarweb (Best SEO Competitor Analysis Tool)
4. iSpionage (Best PPC Competitor Analysis Tool)
5. Kompyte (Best Social Media Competitor Analysis Tool)
Spying Is Actually a Smart Thing
1. Crayon (Best Overall Competitor Analysis Tool)
Manually sifting through Google Alerts for competitive insights is a tedious and time-consuming process. This takes away time from other important activities such as training your sales team.
Crayon Al is an Al-powered competitive intelligence platform designed to help you with a comprehensive understanding of your competitive landscape.
To help you save time on spying on your competitors strategically and effectively, Crayon has a solution for you. It gathers competitive insights from a variety of sources and uses machine learning to determine which insights are most important.
For example, it can alert you about a competitor's homepage and the specific changes they've made. Crayon Al can also be programmed to send you daily emails with the most important insights from the previous day.
To help you save even more time, Crayon can be triggered to send you daily email reminders with the most important insights captured from that day.
2. BuzzSumo (Best Website Competitor Analysis Tool)
BuzzSumo is a platform that helps you create and amplify. And of course, evaluate your competitors' content.
The navigation menu contains five core parts: Discover, Content, Influencers, Monitoring, and Projects. You can even invite your team members to collaborate with you and share insights together.
The Content section is designed for research and analysis. You can search billions of articles and social posts to see what has performed best. You can also find the best times to publish and backlink information for SEO.
The Discover section is just for brainstorming ideas to transform your content into something meaningful. You can browse through trending topics, related keywords, and questions that people are asking on forums.
The Monitoring section is a wicked tool to track mentions of your company or competitors for that matter, products, or any other specific terms online.
3. Similarweb (Best SEO Competitor Analysis Tool)
Similarweb is a digital intelligence platform that provides insights into website and app traffic, audience demographics, and marketing strategies.
If you download the Similarweb Chrome extension, you can effectively go to any competitor website you like and hit the Similarweb icon on your webpage bar to view detailed insights.
You will be able to view Global Rank, Country Rank and Traffic Rank. And if you scroll down to the detailed insights, it will show you complete geographical information on where the traffic comes from Country by Country.
If you keep scrolling, you'll find insights on the referrals and where do people usually go after visiting the website you're analyzing. It will also show you the percentage of keywords that are Organic and Paid.
Here's more, Similarweb also shows traffic info coming from specific social channels (Facebook, Twitter etc.) and what specific topics the audience is interested in.
4. iSpionage (Best PPC Competitor Analysis Tool)
iSpionage is a competitive intelligence tool specifically designed to help you gain insights into competitors' online advertising strategies. It focuses primarily on paid search (PPC) and Search Engine Optimization (SEO) data.
The tool will first prompt you to add a competitor URL and then hit “Start Spying” and go through the usual signup process. After that, you will be shown data for PPC ads and organic keywords your competitors are using to drive traffic and sales.
5. Kompyte (Best Social Media Competitor Analysis Tool)
Kompyte's Al capabilities automatically generate summaries, highlight important changes, and enable informed decision-making. It's a valuable tool for sales, marketing, product, and executive teams.
Kompyte identifies millions of data sources every day giving you insights on specific competitor changes that will help your business adapt and learn.
It filters out irrelevant information to leave only what matters. Your team can also share any insights they pick up throughout the day.
Kompyte then curates insights into an easy-to-scan feed. AI summaries quickly reveal competitor insights into digestible updates.
These updates are automatically added to battle cards featuring powerful competitor insights and objection-busting responses, which are integrated into the tools your team already uses every day.
Spying Is Actually a Smart Thing
Don't be afraid of spying on your competitors.
It is an ethical practice to indulge in. Many people skip this step and allow their competition to leverage their unique power to outperform them.
With AI the possibilities are endless and there are plenty of unique ways to find out what your competition is doing online. Use this to your advantage and prosper.
