6 Best Practices to Nail Your Company USP: Sell 4X More

And trust me, all these companies did their homework before launching their products and services into thin air and if you're off even by an inch, you won't live to see another day.

Therefore, it's crucial for any company to nail its USP (Unique Selling Proposition). I won't bore you with its definition, but let's just say it gives you a massive competitive edge over others, and refining it is the name of the game within your marketing strategy.

So, let's learn how to do exactly that!

1. Become a Niche Market Leader

Companies who go broad all the time don't meet the criteria for a best target market fit. Because you haven't tapped a specific niche, you're a market leader and you have results to back up those claims.

When you don't specify a niche and tell customers what you're good at, they won't know what's best for them.

To explain what I'm exactly talking about, look at this USP from eWay-CRM.

In this example eWay System talks about Microsoft Outlook. Now compared to Gmail, Outlook offers more customization options, and it comes loaded with phone and email support.

Plus, Outlook is better suited for advanced users who are in constant need of progressive email organization and management features.

So, in this case the company focused on appealing to a niche target market, where you don't have plenty of competition to knock you down!

eWay System has positioned its eWay-CRM as the best CRM for Outlook on the market and obviously they have insane social proof to back up this bold claim.

2. What Is Your Competitive Edge over Others?

All companies these days have that little something that enables them to have the upper hand compared to their competition and it can be anything really. A unique process, a unique service offering, or anything that makes them look strong in their target market.

This USP from Lemlist achieves this exact same effect. They clearly signal to their audience that their outreach tool is far superior to the ones found in the market.

Plus, it's the only one that will not only help you reach inboxes but also get replies.

3. Make a Non-Negotiable Promise They Can't Refuse

Have you ever heard the saying, if it is too good to be true it probably isn’t? Well in the marketing world, some things can be too good to be true, but they can also prove to have incredible utility for customers and businesses. Use this superpower to attract customers to your solution.

Native has made a promise just like that. Now who wouldn't want to extract more information about their audience in seconds?

Everyone would! Which is why this USP works like a charm.

4. Answer Your Customers Burning Desires with USP

There’s always something your customers can’t live without and have this need for in their lives.

The lack of not having that specific thing is making them more curious than ever to acquire it, and it almost builds up this burning desire to want it even more. If as a marketer or business owner you know exactly what your customers want, then you’ve hit the jackpot.

Iterable has nailed their USP by using this tactic. Their USP says a lot about them knowing what their customers desire. And in this case, they will help you to connect with your clients like you knew them in person.

This is vital for the company to build long lasting relationships with their customers. And it is an incredibly smart step.

5. No One Likes Reading a Long USP

A USP is only good if it's easy to remember. If your audience spends too long processing it, they might not even understand it in the end. And if they don't grasp it, they won't be interested in your product/service. So, make sure it’s short and snappy!

Retention.com has a very direct and short USP that achieves a quite simple objective, it's easy to remember and easy to understand in one go.

6. Offer an Effortless Solution

People are lazy, they would rather spend time doing nothing than work for something that takes more time but helps them grow. In general, they want to get their job done as fast as possible. Adapt your USP to this. And communicate a solution that is effortless for them to execute.

Cloover provides its customers an effortless solution through its USP by expressing they can get an access to Solar panels, heat pumps and others with just one click.

USP Can Make or Break Your Business

The saying “first impressions last” couldn't be truer here.

If USP is the first thing a potential customer sees, you better make it count big time. Because that can have a long-lasting impression on your audience.

The first impression time could be the defining moment for your business when it comes to them being interested in your products.